NCAA shows with Gurley investigation that name of

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You would think at this point, with all the negative publicity and the spectacular beatdown it took in court, the NCAA would simply give in on the name-and-likene s i sue with student-athletes and live to fight another fight. Instead, it has doubled down.MORE: | |Star tailback Todd Gurley was suspended indefinitely by Georgia on Thursday for a violation of NCAA rules a violation that, according to Fox Sports, Yonder Alonso Jersey is connected to selling his name and/or likene s to autograph brokers. So once again weve come Miguel Gonzalez Jersey to the fork in the road where the NCAA wont veer, where its archaic philosophy of I cant believe Im still writing this owningthe name and likene s of student-athletes in perpetuity is as strong as ever. Doesnt matter that college sports governing body spent a good part of the summer getting absolutely obliterated in both federal court and the court of public opinion. Doesnt matter that it has become patently clear that the NCAA will be forced by law after, what else, appeals of a lost case to give up control of an athletes name and likene s. All that matters is Gurley allegedly signed some memorabilia and he made money off it, and sonofagun, the NCAA Gestapo is going after him. I mean, who does Gurley think he is signing Michael Jordan Jersey a picture of himself and making cash off it? Punch a man in the head, and the team can vote you back without a blip. Slap a woman in the face, and welcome back. But sell your autograph, and youre done. Or at least done until the NCAA figures out how much you made, how much you have to pay back to the charity of your choice, and how many games youll mi s. Anyone else find it odd that the NCAA wont Eloy Jimenez Jersey touch the i sue that's most destructive to the health and welfare of the game (player behavior) and virtually ignores another (academic fraud), but wields a sledgehammer because a player signed a mini-helmet and got paid for it?Look, there's no getting around the reality that Gurley knew the rules and still broke them. When will athletes finally understand theyre not bulletproof?When will they realize that, despite the coddling Robin Ventura Jersey and enabling by adults, there are consequences to breaking rules?Even rules that make absolutely no sense.